09/12/2025
14h39
Logo UTUA

How UTUA is reshaping access to financial products in the UK

Finding the right credit product should not feel overwhelming. Yet for many people, navigating rates, terms, and unfamiliar terminology can turn a simple search into a complex challenge. At UTUA, we believe that financial information should be accessible, transparent, and easy to understand.

This conviction is why we built Utua.

Who we are and our universal mission?

Born in Brazil, where financial complexity and access disparity are daily obstacles, Utua emerged from a powerful and simple belief: access to credit should be universal, and clear financial information must be easy to find and understand.

We are an AI-driven credit recommendation platform. We are not a bank, nor do we issue or sell financial products. Instead, we act as a trusted guide: our technology securely analyses the information you choose to share and connects you with suitable options available across the market.

We do not collect sensitive personal data, only the information the user voluntarily provides to receive tailored recommendations.

“Information is power. In the financial world, having the right information, at the right moment, can be life-changing. Our AI is the engine that ensures everyone can access that power.”

Utua's team

Our arrival in the UK: building trust through transparency

With a clear sense of purpose, we committed to expanding our mission. Since our launch in the United Kingdom in 2025, we have been applying our technology and philosophy to the British market. We firmly believe that the demand for fairer, more transparent financial solutions is a global requirement.

We have already supported over 100,000 individuals on their journey to identifying suitable credit products—helping transform what is often a time-consuming search into a more confident, informed decision-making process. This means you spend less time searching and more time benefiting from a well-informed financial decision.

How Utua works for you

  1. Smart Analysis: You interact with us by answering a few key questions about your financial needs and profile.
  2. AI-Powered Recommendation: Our AI engine instantly processes this data, cross-referencing it with thousands of credit products (cards, loans, etc.).
  3. Personalised Suggestions: You receive an email with clear, easy-to-compare options suitable for your financial profile.

It’s simple, fast, and tailored to you. Our process ensures that the focus remains on financial wellbeing, putting you in control. Knowing your credit score is the first step, and we help illuminate the rest.

Ready to discover your right credit match?

If you are ready to demystify credit, stop wasting time on endless searches, and start making financial decisions with confidence, Utua is the essential tool you’ve been looking for.

Legal & Compliance Information

UTUA offers free informational content about credit cards, digital banks, loans and third-party financial services. We are not a financial institution and recommendations do not constitute financial advice.


Product approvals, rates and terms vary by issuer. Please consult financial professionals when needed.
We comply with LGPD, GDPR and CCPA. Users may request access or deletion of their data.
Operated by Be Growth Brasil Internet S.A. (CNPJ: 36.563.402/0001-41).

Contact: [email protected].br

About the Author

Karen Silva
Karen Silva

Finance specialist at Utua